Taylor Swift Partners To Promote Teen Driving Safety --
Keep the Drive – a teen-led smart driving movement funded by The Allstate Foundation – invites teens to participate in “Holiday Holla,” a contest that challenges teens to rewrite and perform traditional holiday carols with new, catchy lyrics about smart driving. Participants will raise awareness about teen deaths associated with car crashes in the first online “carol-aoke” contest of its kind. Teens also will have the opportunity to win $15,000 and meet and perform their song in front of platinum-selling country artist Taylor Swift.
By rewriting songs such as “I Have a Little Dreidel” (possible new version: “I Have a Lovely Sable”) or “Deck the Halls” (possible new version: “Deck the Streets”), teens will “holla” about driving smart this holiday season. “This contest is a fun and creative way to make teens and their parents aware of how dangerous the holiday season is for teen drivers," Taylor says, who will help select the final winners during an event at the Mall of America on Dec. 8, 2007. “Holiday Holla combines humor, music and witty-but-meaningful lyrics as a unique and effective way to encourage teens to step into the driver’s seat and positively influence their peers.”
Entries are accepted through Oct. 31, 2007. Online voting for the top videos will take place Nov. 2 through Nov. 25, 2007. Members from the five teams whose videos get the most votes will win an expenses-paid trip to the Mall of America in Bloomington, Minn., to participate in a finalist event on Dec. 8, 2007. - Holiday Holla!