Brooks & Dunn's "Cowboy Town" has been adopted as the official song of the Wrangler National Finals Rodeo for the next two years. Written by Ronnie Dunn, Larry Boone, and Paul Nelson, "Cowboy Town" captured the spirit of the Wrangler NFR as the title track to Brooks & Dunn's current album. Known as the world's richest and most prestigious rodeo, the Wrangler NFR runs December 6–15 and features the top 15 contestants competing for a share of the $5.5 million purse in bareback riding, steer wrestling, team roping, saddle-bronc riding, tie-down roping, barrel racing and bull riding.
The partnership calls for "Cowboy Town" to be played nightly during the Grand Entry, when all 118 Wrangler NFR contestants are introduced. In addition, Brooks & Dunn will perform "Cowboy Town" live to open the evening's events on Thursday, December 13.
"This is an extremely important partnership for the Wrangler National Finals Rodeo," said Pat Christenson, president of Las Vegas Events. "This gives the NFR a themed opening song from one of America's iconic artists, something that we've never had before. "'Cowboy Town' will be a cornerstone of the 50th anniversary celebration next year."