Keith Urban makes a two-pronged debut when he resumes his concert tour tomorrow night: He'll make his first appearance at the legendary Madison Square Garden, and he'll debut a new line of T-shirts manufactured from recycled plastic bottles.
Produced by Chaser Merchandise, each article of clothing finds new use for as many as four plastic bottles which otherwise would simply sit in a landfill somewhere, taking up valuable space on the planet.
"While I am far from the greenest guy on the block, I do look for situations where I can make even a small difference," Keith says. "And so the idea that our concert T's could retain the same look and feel but be partly made from recycled materials appealed greatly to me. I believe making even a small contribution like this and running our trucks on bio-diesel can make a big difference."
Keith heads to Madison Square part of a Grammy-winning double bill. He won his second Grammy on Sunday, for "Stupid Boy." Co-headliner Carrie Underwood also came away with a trophy the same night.